Build a Quality Email List Start with a strong foundation by building a quality email list comprised of individuals who have opted in to receive communications from your brand. Avoid purchasing email lists, as they typically lead to low engagement rates and could harm your sender's reputation. Instead, focus on organic list-building strategies such as website sign-ups, social media promotions, and lead magnets (e.g., eBooks, webinars) that attract interested subscribers. Personalize Your ...
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