Oftentimes, business executives will lump Search Engine Optimization (SEO) into the larger category of digital marketing and think of it as one overarching strategy. In reality, SEO is just one specific tactic that falls under the larger umbrella of digital marketing. Although SEO is important, it is just one piece of a much larger puzzle. A successful digital marketing strategy will utilize a variety of different tactics, with SEO working in tandem with these other strategies to create a comprehensive plan.
To get a better understanding of how important SEO is within the larger context of digital marketing, let’s take a look at 5 specific ways it can help your business succeed online.
Brand Recognition
One of the main goals of any digital marketing strategy is to increase brand recognition. This means getting your name and your products or services in front of as many people as possible. And there is no better way to do this than through organic search traffic. When people see your website come up time and time again as they are searching for relevant keywords, they will start to associate your brand with those keywords. This increased brand recognition will lead to more website visitors and ultimately more customers or clients.
User Experience
Another extremely important factor in digital marketing is user experience (UX). UX refers to how easy or difficult it is for users to interact with your website. A good UX will make it easy for users to find what they are looking for quickly and without frustration. On the other hand, poor UX will cause users to leave your site without taking any desired action, such as making a purchase or filling out a contact form. Luckily, SEO can help improve your UX by ensuring that your website is optimized for both search engines and users. Through things like keyword research and site structure optimization, you can make sure that your website is providing searchers with exactly what they are looking for – and nothing that they aren’t.
High ROI
One issue that business executives often have with digital marketing strategies is that they can be difficult to measure. This lack of measurability makes it challenging to determine whether or not a particular tactic is successful and worth the investment. However, SEO is one digital marketing tactic that definitely has a high ROI thanks to its ability to be measured through things like website analytics and conversion tracking. By understanding how SEO impacts key metrics like website traffic and conversion rate, you can easily see whether or not it is providing a positive return on investment for your business.
And because SEO focuses on generating long-term results rather than quick wins, you can be confident that the benefits you see today will continue well into the future – as long as you continue investing in SEO!
Lead & Sales Growth
All businesses exist to generate leads and sales, so anything that can help you achieve these goals should be given serious consideration. Fortunately, SEO can do both!
By appearing amongst the top results for relevant keywords, you increase the chances that people who are interested in what you offer will see your products or services – and make a purchase.
Additionally, higher rankings tend to result in increased brand awareness and trust – both of which are essential ingredients in the recipe for generating leads and sales online.
Online Presence
Last but not least, SEO can help improve your online presence – which is becoming increasingly important in today’s world where nearly everything happens online. Your online presence is determined by how visible and accessible your website is across the internet – and good SEO will increase both visibility and accessibility by making sure your site appears in search engine results pages (SERPs), directories, social media platforms, and more. The more places potential customers can find you online, the greater chance you have of driving traffic back to your website – and ultimately generating leads/sales!
Conclusion:
SEO may be just one specific tactic within the larger umbrella of digital marketing – but it’s an important one! Through things like brand recognition, improved user experience, lead & sales growth, and increased online presence, SEO provides numerous benefits that can help businesses succeed online – and its ROI makes it worth investing in!
