What are Site Names on Search?
Site names on search is a new feature from Google that gives businesses the ability to add their website name next to their organic search results. This helps businesses differentiate themselves from other businesses in their industry and increases visibility by making it easier for customers to find them. With this new feature, customers will no longer have to scroll through pages of search results before finding the one they are looking for.
How Can Your Business Benefit?
This new feature provides an excellent opportunity for businesses to stand out in the crowded marketplace of competitors. By adding your website name next to your organic search result, you can make sure that customers know exactly which business they are looking at when they click through to your website. This helps build trust and brand recognition, increasing customer loyalty and engagement with your business. Additionally, having an easily identifiable name next to your organic search result can help improve click-through rates (CTR), as customers will be more likely to click through if they know who they are clicking on.
How Can You Implement It?
Getting started with site names on search is easy! All you need is access to your Google Search Console account and an understanding of how structured data works. Structured data is a code language used by web developers that communicates information about websites in a format that can be easily understood by machines (like Google). Once you have access to the right structured data, you can use it within your HTML code so that when someone searches for your company name, they will see both the organic result as well as your website name listed below it.
Conclusion:
Site names on search are a great way for businesses to gain visibility online and differentiate themselves from competitors in an increasingly crowded marketplace. With its ability to improve click-through rates and increase customer loyalty, this new feature from Google should not be overlooked! If you want assistance implementing site names on search or would like more information about digital marketing services available at Digital Piloto, please contact us today! We’d love nothing more than to help you get started with site names on search so that you can maximize visibility online and reap all the rewards associated with it!
