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Identify Relevant Influencers in Your Niche Start by identifying influencers whose values, audience demographics, and content align with your brand. Look for influencers who resonate with your target market and have a genuine connection with their followers. Research Their Audience and Engagement Rates Evaluate the influencer's audience demographics, engagement rates (likes, comments, shares), and overall influence within their community. Tools like Social Blade, Hootsuite, or native platform analytics provide insights into an influencer's ...