digital marketing agency

Digital Marketing Agency in Kolkata

Measuring Digital Marketing ROI: Key Metrics and Tools

Key Metrics for Measuring Digital Marketing ROI Conversion Rate The conversion rate stands as a fundamental metric, indicating the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. By tracking conversion rates across various digital channels, including social media, email marketing, and paid advertising, digital marketing agencies can gauge the effectiveness of their campaigns in driving ...

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Digital Marketing Agency

Understanding Modern Marketing Psychology

There are many aspects of psychology that digital marketers should consider, such as the target audience, branding, pricing, and the customer's decision-making process. Here are some of the important factors to consider when it comes to modern marketing psychology. Target audience: Understanding your target audience is the foundation of modern marketing. Demographics research can identify who your ideal customers are, where they live, and what interests they have. Creating a buyer persona ...

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