digital marketing agency

Harness Advanced Tools to Anticipate Consumer Behavior! Understanding Predictive Marketing Predictive marketing uses a statistical technique or machine learning algorithm to predict customer behavior based on historical data on digital marketing services in Kolkata. It's all about getting insights into customer preferences, what they buy and don't buy, and what they could do to shape marketing actions in the future. Predictive marketing has been defined by critical components as follows: - Data Collection: Real-time ...