In the fast pace of digital marketing, crises can suddenly emerge that pose significant challenges to brands and their online presence. From negative publicity to technical problems, how a company reacts during a crisis can make or break its reputation. Effective crisis management strategies are critical to mitigating damage and maintaining public confidence. Here's how digital marketers can navigate turbulent times. Preparedness through Scenario Planning Digital Marketing Kolkata teams should proactively develop ...
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digital marketing , Marketing
Geofencing and Location-Based Marketing: Targeting Customers in Real-Time
Succeeding in the dynamic world of digital marketing requires innovative strategies and tools. One such powerful tool is geofencing, a location-based marketing technique that has revolutionized the way businesses communicate with their customers. For companies operating in Kolkata, partnering with a leading digital marketing company in Kolkata can unlock the potential of geofencing and location-based marketing to target customers in real time. Understanding Geofencing Geofencing is a technology that uses GPS, RFID, ...
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