If you’re still on the fence about whether or not your business should invest in SEO, this blog post is for you. We’ll explore the benefits of SEO and dispel some common myths so that by the end, you’ll have a better understanding of how important SEO is.
Benefits of SEO:
1. Increased traffic
The main benefit of SEO is that it can increase the organic traffic to your website. This simply means that more people will be led to your site as a result of appearing higher up in search results.
Once your SEO strategy is in place, it will continue to bring organic traffic to your website for years to come. Whereas with other marketing initiatives like PPC or social media ads, you have to keep paying to maintain results.
3. Credibility and trust
More than 80% of people trust Google when looking for information online. So, if your website appears high on Google search results, it will give your business an instant boost in credibility. This is especially important for small businesses or startups that are looking to establish themselves in their industry.
4. Better user experience
A well-optimized website not only ranks higher on search engines but is also easier and more enjoyable to use for visitors. This leads to improved user experience which can further lead to conversions and sales.
5. Increased brand awareness
The more visible your website is online, the more likely people are to remember your brand name when they think about what they’re looking for the next time they need it.
6. The list goes on…
SEO also provides other benefits like insights into customer behavior, opportunities for link building, better ROI tracking, etc.
SEO Myths Debunked
1. “SEO takes too long to show results”
Indeed, SEO doesn’t provide overnight results as PPC ads do but that doesn’t mean it takes an eternity either. Depending on the competitiveness of your industry and the state of your website, it usually takes 3-6 months for SEO to start yielding results.
2. “SEO is too expensive”
Again, while there is an initial investment required for a solid SEO strategy, it quickly becomes one of the most cost,-effective marketing channels once it starts bringing organic traffic to your website day after day, month after month, and year after year.
3. “I don’t need SEO because I’m already on the first page”
Just because you’re on the first page doesn’t mean you’re getting all the organic traffic available! Remember, there are 10 positions on each page and depending on what position you’re in, you could be getting very few clicks (and thus investut on valuable leads). As previously mentioned, though ranking higher does take time and effort, it’s well worth it to stay ahead of competitors and get those all-important clicks from potential customers!
By now, we hope we’ve answered the question “is SEO important for every business?” with a resounding YES! Not only does investing in SEO pay off in terms of increased traffic and ROI but it’s also necessary to keep up with competitors and maintain credibility online. If you’re still not convinced or would like help getting started with an effective SEO strategy for your business, reach out to our team at Digital Piloto today! We specialize in helping businesses large and small improve their digital marketing efforts so they can succeed online.
Digital Piloto is a digital marketing company in UK and an SEO reseller company. We are based in India, but our services are available worldwide. We offer tailor-made SEO strategies and assurances of results. Our team is made up of experienced professionals who use only legitimate white-hat SEO practices. We are excited to help businesses achieve their online goals and see tangible results!