Utilize Instagram Stories Highlights
Instagram Stories disappear after 24 hours; however, by adding your best ones to Highlights, you not only ensure they remain accessible to new visitors but also enhance your profile’s engagement. Create highlights that showcase product launches, customer testimonials, behind-the-scenes glimpses, and any event coverage. This way, new followers can get a quick overview of your brand’s offerings and story, which builds trust and encourages them to follow your page for future updates. Digital Piloto, a leading Digital Marketing Agency in India, recommends using Stories Highlights to convey a consistent brand image.
Leverage Instagram SEO
Many users now use Instagram as a search engine. By optimizing your profile and posts with relevant keywords and hashtags, your startup’s profile becomes more discoverable. Including keywords such as “Digital Marketing Agency in India” or “SEO Company in Noida” in your bio and captions can increase your reach and attract a targeted audience. Use up to 30 strategic hashtags per post, mixing popular and niche-specific ones to broaden visibility.
Engage Actively with Niche Communities
Engagement isn’t just about responding to comments on your posts—it’s also about participating in relevant discussions across Instagram. Identify key accounts and influencers in your industry, and actively comment on and like their posts. This interaction can introduce your profile to their followers, leading to increased visibility and a potential follower boost. Startups near specific locations, such as a “digital marketing agency near Kolkata,” can benefit from localizing their engagement efforts to attract relevant audiences.
Host Giveaways and Collaborations
Running Instagram giveaways is a proven way to attract new followers quickly. Partner with another brand or influencer whose audience aligns with your target market to maximize reach. Collaborations with industry-related accounts help you tap into an already-established follower base, driving fresh traffic to your page. Ensure that participation rules encourage users to follow your account and tag friends in the comments to extend the post’s reach.
Optimize Posting Times with Analytics
Instagram Insights offers valuable data on when your followers are most active, which helps maximize the impact of each post. Experiment with posting during peak times for a few weeks to find what works best for your startup. Tools like Instagram Insights allow you to tailor your schedule, ensuring your posts are seen by the largest possible audience. Digital Piloto uses analytics as part of its SEO and social media strategy, finding the optimal time for each client’s industry.
Use Content Variations and Reels
Instagram Reels have become a favorite among users and tend to perform better than static posts due to Instagram’s push toward short-form video content. Create short, engaging videos to showcase your products, services, or team culture, and incorporate popular music, trends, and relevant hashtags to boost visibility. Additionally, sharing behind-the-scenes footage, user-generated content, and customer testimonials makes your brand feel authentic, encouraging users to hit the follow button.
Conclusion
By using these six hidden Instagram techniques, startups can strengthen their Instagram presence, attract new followers, and grow their brand. From maximizing the use of Stories Highlights to harnessing the power of Reels, these strategies can set your startup apart in a competitive market. Digital Piloto, a trusted Digital Marketing Agency in India, emphasizes these innovative social media tactics to help startups make a lasting impression and achieve sustainable growth on Instagram.
